From running with No Compromises to yoga with Beyond Seamless—imagine bras that don’t force you to sacrifice style for support, or vice versa. From scripts and social to on-set interviews and off-the-charts impact, I carefully crafted every word of these new collections to empower anyone in their fitness journey to feel confident and in control.
no compromises
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no compromises •
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Go hard and go far.
Don’t give up, get up.
Come back again & again.
beyond seamless
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beyond seamless •
blog features
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blog features •
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Has Your Sports Bra Seen Better Days?
If the only part of you that's sore after a workout is your chest, you might want to take a look at your bra. Stretchy straps, worn cups & a loose band means you're not getting the support you need…
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International Women's Day
We are standing up for International Women's Day to highlight the trailblazers who continue to pave the way with powerful persistence, fierce determination, & kickass confidence…
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How Sports Bras Changed The Game
Have you ever wondered, “How did women workout before sports bras?" Did they just wear a bra & hope for the best? Even though the everyday bra has been around for hundreds of years, it hasn’t done us justice…
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Why We Made This
Why settle for less when you can get everything you deserve? For over 40 years, we have been let down by sports bras that promised to control the bounce, but never could…
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Game-Changing Fit & Performance
Meet performance fabric guru Galit Wexler. As head of all Product Development for SHEFIT, she believes in creating a fit that is empowering for each shape and size. For too long, women believed...
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Val's Sisterhood Story
Val is the oldest of six sisters and growing up in a family that big, molded her into the person she is today. From an early age, Val loved the hype of competition. She was an extremely active kid...
Oversight: Luke Butler
Production Lead: Sam Sanders
Art/Design: Kaylee Maddox
Copy: all me, baby